Search Marketing Contests Hot or Not?

There are varied industry opinions around search marketing contests, some feel they are a dime a dozen and others feel it is part of the evolution of the web. So in the dawn of web 2.0 are search marketing contests hot or not?

I think it depends on whos putting on the contest and what they are measuring. As a search marketer myself, I am not so keen on the search marketing contests that weigh ranking alone.

No good can come from this type of contest. A ranking contest only invites entrants to utilize one of many search engine spamming techniques. True search marketers believe there is a lot more to successful SEO then ranking alone.

The Birth of Search Marketing Contests

Search marketing contests have been going on since 2002. I have never been interested in entering until a search marketing contest from Marketing Pilgrim caught me eye.

This is not your ordinary search marketing contest, the emphasis is on writing not necessarily ranking. Contest entrants compose a 400-1000 word article on any aspect related to search. Once the article is published on the Marketing Pilgrims Blog, you have 4 weeks to raise awareness and drive unique visitors to your article.

The winner is awarded 10,000 worth of prizes, most of which is educational in nature;

Subscriptions to SEO tools, search marketing conference passes, and one on one time with some of todays nationally known search marketing experts. Search marketing contests like this in my opinion are definitely HOT.

I decide to enter this years Spring search marketing contest. My article topic is: So You Wanna Be a Search Marketer My reason for entering was simple; the scholarship is a great opportunity. The prizes allow you to refine your search marketing skills, something that I spend a lot of time and money on.

So for all of you who think such contests are a waste of time and not professional youre truly missing out on a wonderful opportunity.

Nicole St. Martin is the founder of SEMGirl a search marketing company. Nicole recently entered Marketing Pilgrims, Spring SEO contest with her article entitled, so you wanna be a search marketer Nicole has 6 years of search marketing experience and has created successful search marekting strategies for companies like Digital River, Findlaw and most recently for HotGigs and Jobs2web.com

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