Are you opening a dollar store? If so location is the single most important decision that you will make prior to opening that store. Invest the time, energy and money to really examine all of the location options before making a final decision. Part of that examination includes traffic counts, access and parking.
Traffic count includes foot traffic, automobile traffic and public transportation traffic if they have immediate access to your store. This traffic represents potential shoppers at your store. After opening a dollar store these are the people that you hope will become regular shoppers. The higher the traffic count the more potential sales that you will have if other conditions exist. (For example for public transportation to have any impact on your business there needs to be a transit stop with easy access to your store very close to the store entrance.)
Access is critical. If you are landlocked next to a freeway with the next exit being two-miles away that traffic is not going to be of much help to you. However if you are next to a major city street with an exit directly in front of your store and easy return to the street there will be the potential for a positive impact. Traffic count for that street is important if you are opening a dollar store.
Parking is important if you have many auto driving customers. Most dollar store customers are in and out very quickly. They do not wish to walk blocks to find a place to park. However having several parking spaces directly in front of your store is right for these shoppers.
Consider the examination of your potential location options as one of the most critical steps toward business success. Patiently and thoroughly examine all aspects of the location including traffic, access and parking when comparing prospective locations. Be sure that you have made the right decision before opening a dollar store.
To Your Dollar Store Success!
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